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        Provide details about who is running this checklist, in the fields below, to let people within your organization know who to contact if they need additional information or have any questions.  

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        Select the type of communication plan you are creating from the drop-down menu below, so that everyone within your organization understands what type of communication plan you are creating.

        武球王Top Tip: If you're creating an alternative type of communication plan, add this to the above drop-down menu by following these instructions: 武球王

        武球王1. Select to edit the checklist

        武球王武球王2. Click on the last option within the drop-down menu

        武球王武球王3. Press Enter

        武球王武球王3. Type the name of the type of communication plan you are creating 武球王

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        You will need to review your communication plan so you can evaluate how effective it was in achieving your goals & objectives. 

        Select the date/s you plan to review your plan in the field below.

        You might want to review the plan weekly, monthly, quarterly, or an an annual basis - depending on your organizational and communication goals.  

        武球王Top Tip: If you want to receive an automatic notification when your communication plan is due for a review, use the task due dates feature. 武球王

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        Next, you need to establish, in the field below, what your organizational goals and objectives are.

        This is so that all the communication activities you plan, are focused around meeting these goals.

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        Now you understand what's working well and what's not, it's time to set some communication goals.

        武球王What do you want to achieve with this {{form.Type_of_communication_plan}}?武球王

        Define your overall communication objectives and set SMART goals for your communications plan based on the results from your audit, in the field below. 

        Ask yourself:

        What are the results you want to achieve?

        What do you want to accomplish by implementing this communication plan? 

        武球王As an example, your SMART goals could be: 武球王

        Centralization of communication efforts

        Enhanced teamwork of the employees

        Improved delivery processes of products

        Visibility for the industry you represent

        Influence on consumers, media, and similar audiences

        武球王Try using this SMART Goal Setting Template to help!武球王

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        Before you start thinking about the key messages you want to communicate, and how and when you need to communicate them, you need to think about your audience. 

        武球王Who are you wanting to communicate with? 武球王

        Use the below sub-tasks to help you gather data, define who your audience is and create a profile of who you're planning to communicate with. 

        You may have multiple audiences that you need to communicate with, research and record each audience's details below.  

        Each profile only needs to be 1-2 sentences that describes your audience, to help you establish what to say, how to say it and when to say it.

        武球王Top Tip: Try using the following resources  to find out more about your audience 

        Surveys: Ask demographic style questions to gather the information you are looking for.
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        武球王Google Analytics: Learn about who is currently visiting your website.武球王

        武球王Competitor sites: Search through your competitors sites or social media followers to see who they appear to be attracting (and compare that to your own followers)武球王

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          Look at their demographics (age, location, income level, education level etc..)
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          Think about the desired action of you target audience
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          How does your audience think?
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          What needs, challenges and frustrations do they have?
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          How does your idea, service, or product help or affect your target audience?
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          What media do they use?

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        Now you're ready to plan what you want to say to your defined audience/s.

        When planning the content of your key messages, keep in mind your organization and communication goals, as your messages should be aligned with these: 

        武球王Organizational goals & objectives:武球王

        {{form.Organizational_goals}}

        武球王Communication goals & objectives: 

        武球王{{form.SMART_communication_goals}}武球王武球王

          But more importantly, 武球王put the audience武球王 at the center of your messages.

          As a reminder, this is your audience: 
          武球王{{form.Audience_profile}}武球王

          You might need to think of several key messages to 武球王meet the objectives of the audience you are trying to communicate with.  

          Think about the following and brainstorm what your key messages should be.

          Post your ideas in the field below. 

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            What are the most important things people need to know about your organization?
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            What are some common misconceptions you need to combat against?
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            What does the audience need and want to know?
          • 4
            For this specific audience and message, what is the most effective way to get your message across?
          • 5
            What emotions do you want to appeal to?
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            What type of language will your audience respond best to (eg. should it be informal or formal, does it need translating, what style will they relate to etc..)?

          Now you've got a collection of ideas on what you want to communicate, you need to hone these into concise, powerful messages that will reach your audience and meet your goals. 

          武球王Top Tip: Think about your messages carefully. You don't want to run the risk of over-communicating and diluting your messages with unnecessary ''fluff''. They need to be clear, concise and on-point.   武球王

          武球王Get these messages approved in the next task, so that key stakeholders are onboard and in agreement with the direction of communication. 武球王

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          You might have a massive budget that will allow you to pay for an expensive, all singing, all dancing advert on TV. Or, you may only have budget to create a targeted email campaign. 

          Now you have your list of possible communication channels, use your allocated budget to work out what you can afford. 

          Budget: 武球王{{form.Communication_budget}}武球王

          Your plan should include careful determinations of how much you can spend and how much staff and volunteer time is reasonable to use.

          Ask yourself:  

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            What do you have the money to do?
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            Do you have the people to make it possible?
          • 3
            If you’re going to spend money, what are the chances that the results will be worth the expense?
          • 4
            Who will lose what, and who will gain what by your use of financial and human resources?

          Now, list the final communication channels you plan to use in the field below: 

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          Will be submitted for approval:
          • Write-up your plan
            Will be submitted

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          Now it's time to review and evaluate how successful your communication plan was.

          Evaluate your plan. Look at what went well and what could be improved.

          武球王Top Tip: Try this SWOT Analysis Template to help you spot the opportunities, threats, strengths and weaknesses in your communication plan. 武球王

          Adjust your plan so it keeps getting more and more effective, each time you implement it.

          Here are some key questions to help you evaluate the success of your plan:

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            Did my target audience receive my communication(s)?
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            When did they access my information?
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            How much of my information did they “digest”?
          • 4
            Did my target audience understand what I was trying to say?
          • 5
            How can I tell?
          • 6
            How can I make my next interaction with my audience more compelling?

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