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        都挺好众邦

        都挺好众邦To kick things off, fill in some basic details.都挺好众邦

        This section is important as it helps to keep track of who made changes to your conversion funnel and when they did so. 

        To enter your 都挺好众邦basic information, 都挺好众邦use the form fields below. 

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        Your first step to building a well-built online conversion funnel is to set up a funnel visualization in Google Analytics.

        Source: neilpatel.com

        If you don’t have this setup…都挺好众邦stop right now and go set it up都挺好众邦. The data you will collect will reveal where your users are abandoning the conversion funnel.

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        Google Analytics allows you to add 都挺好众邦up to ten pages都挺好众邦 in a conversion funnel.

        This is where you will find out where users are dropping off before completing the goal you defined in the previous task.

        都挺好众邦Use the form field below to record define the funnel.都挺好众邦

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        Perform the 都挺好众邦same analysis on your competitor sign up forms.都挺好众邦

        Follow the sub-tasks below to test the common elements of your competitor's signup form. 

        • 1
          Headlines
        • 2
          Text Box Words
        • 3
          Text Box Placement
        • 4
          Text Boxes Per Page
        • 5
          Captcha

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        What is your 都挺好众邦guarantee 都挺好众邦arrangement?

        Will you give your customers their money back if they are not satisfied? Will you do this in 30 days? 60 days? 90 days?

        Test different variations to see which pulls the best.

        都挺好众邦Use the form field below to record the best variations. 都挺好众邦

        都挺好众邦

        Building an email newsletter list is an essential part of your online conversion funnel. 

        Check off the following sub-tasks as you 都挺好众邦test the essential elements of your email conversions.都挺好众邦

        Use the form field below to 都挺好众邦note down key aways.都挺好众邦

        • 1
          Open Rates – Your email newsletter will live or die based upon your subject lines. Make sure you are using the most compelling copy. Test different variations constantly to raise conversion rates.
        • 2
          Copy – Test short or long copy in the email, preferably finding out if the bulk of your audience wants to click through and read everything on your site.
        • 3
          Click Throughs – Open rates alone won’t tell you the whole story. Embed links throughout the copy to see if more or less links drives people to click. And test different anchor text copy.
        • 4
          Plain Text vs. HTML – Find out if your audience prefers email in plain text or HTML based. A great way to find out is to use a simple survey.
        • 5
          CTA – Test different calls to action to see which drives more traffic to your site. Also, test the position of these CTAs on the page.

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        Get feedback from customers by performing 都挺好众邦a usability test.都挺好众邦

        If you 都挺好众邦are new to usability tests都挺好众邦 check out these blogs:

        都挺好众邦Once you have finished testing upload/link results below.都挺好众邦

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        Once you have the alternatives and insights from user testing from the previous task, 都挺好众邦start you’re A/B testing.都挺好众邦

        Your A/B testing should help you narrow down your choices between design alternatives and on-page elements, eventually landing on the most optimum performing page.

        Once you have都挺好众邦 finished testing record key takeaways都挺好众邦 in the form field below. 

        If you are 都挺好众邦new to A/B testing都挺好众邦 then check out this link. Or watch the Youtube video embedded below.

        Alternatively, click here to get the Process Street AB Testing Checklist.

        Neil Patel - How to Run Split Tests and Optimize Your Website for Conversions.

        A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. And the advantages A/B testing provide are enough to offset the additional time it takes.

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        Okay, so it doesn’t have to be your mom…but make sure it isn’t one of your internet savvy friends.

        In other words, 都挺好众邦find a normal web user.都挺好众邦

        都挺好众邦Once you have found your test subject follow the subtasks below. 都挺好众邦

        • 1
          Call this person and ask them to find your site on Google and complete the conversion process.
        • 2
          Record the phone call and take notes until they are finished.
        • 3
          Tell them what you expect users to do on your site.
        • 4
          Stay on the phone and ask them to talk out loud as they do their search.
        • 5
          Make tweaks to your conversion process and repeat the process until people can work through the process without abandoning the process.

        Use the form field below to note any tweaks you had to make and summarize the call. 

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        Vinod Khosla originally created this test to show executives and VCs 都挺好众邦that slides thick with information would fail.都挺好众邦 The test involved nothing more than putting a slide in front of someone and then pulling it after 5 seconds. Khosla would then ask the tester to tell him what he remembered.

        The 5-second test has now been adapted online to help you test web designs with a tool like 都挺好众邦fivesecondtest.com.都挺好众邦

        Follow the sub-checklist below 都挺好众邦to test your site 都挺好众邦and then 都挺好众邦summarize your results in the form field.都挺好众邦

        • 1
          Get a free account.
        • 2
          Upload a screenshot of the web page you want to test.
        • 3
          Let members test your web page.
        • 4
          See your results.

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        This is the end of the Website Funnel Analysis Checklist. The data you inputted for each step has been compiled into a final report which you can view below.

        If you wish you can create an automation process that will export your report from this checklist as a google document or PDF.

        For instructions on how to create this automation using Zapier visit our 都挺好众邦hub page.都挺好众邦

        Once you have created the Zap, whenever 都挺好众邦you run this checklist an external report will be generated automatically with one click.都挺好众邦

        都挺好众邦


        都挺好众邦Determine your Funnel and Goals:都挺好众邦

        {{form.Record_the_goal_name}}

        {{form.Define_the_funnel}}

        {{form.Record_the_value_of_your_goal}}


        都挺好众邦Landing pages:都挺好众邦

        {{form.Landing_pages:_note_key_takeaways}}


        都挺好众邦Sign up forms:都挺好众邦

        {{form.Sign_up_forms:_note_key_takeaways}}

        {{form.Competitors_sign_up_forms:_key_takeaways}}


        都挺好众邦Trust Elements:都挺好众邦

        {{form.Guarantee:_best_variations}}


        都挺好众邦Email C都挺好众邦都挺好众邦onversion:都挺好众邦

        {{form.Email_conversions:_key_takeaways}}


        都挺好众邦Combine Usability and A/B Test Results:都挺好众邦

        {{form.Usability_test:_key_takeaways}}

        {{form.#1_Design_alternative}}

        {{form.#2_Design_alternative}}

        {{form.#3_Design_alternative}}

        {{form.A/B_testing:_key_takeaways}}


        都挺好众邦Run a Mom Test:都挺好众邦

        {{form.Summarize_mom_test}}


        都挺好众邦Run an Online 5-Second Test:都挺好众邦

        {{form.5_Second_Test:_summarize_results}}

        都挺好众邦

        Will be submitted for approval:
        • Pull in data to create a report
          Will be submitted

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